When Brideside reached out for a content shoot in LA this past fall I jumped to the occasion. They wanted real, authentic moments better a group of bridesmaids to highlight their signature collections of bridesmaids dresses. Authentic moments were the leading intention in all elements of the production of this content. From casting to edit. We created a library of assets for a cross-platform activation as well as their website update.
When I first got my hands on these pieces I realized we were photographing a piece of art, the hand dyed hand worked dresses designed by Lorraine Ebbins for John + Micki collection demanded to be captures like a sculpture on display. I shared my concept with them and set out to create surreal imagery that crossed the lines of commercial and fine art. Bringing these textiles to life through movement and stark contrast.
Betsy Shoes S/S15 Campaign
" Be Bold " It was a adventure that's for sure tagging along with Pro Kite Surfer Gretta Krusi to Baja, Mexico. From surfing, to swimming with whale sharks it was an action packed 72hrs. Stills + Motion for Me Undies " Be Bold " campaign.
Social Responsible Brand SOKO has mastered the sourcing and distribution of hand made jewlery using smartphone technology and supporting small businesses and entraprenuers in Africa.
Keddo SS15 Campaign shot on location in DTLA
Duffie Denim - featuring Bradley Soileau, he was so great to collaborate with, he really helped bring this Korean Denim brand to life and helped us execute the feeling the creative director was going for . Plus who doesn't absolutely lvoe his tattoo across his forehead. This was a fun campaign, we shot motion on the RED Epic and then the campaign stills on location then packed and wrapped set and moved to the studio to shoot the look-book. It was a long day but worth it.. Make sure to check out some of the video we created for Duffie in the motion section.
Batoko S/S15 Line shot on location in Santa Monica, CA. Model Becky Billman of LA Models. Hair and Makeup by Giovanna Availa, Styling by Kimmy Erin.
Lifestyle campaign for ALOHA.com super foods brand, shot in Venice, CA
Theodora and Callum S/S Campaign shot on location in Malibu.