It was a blast creating these Cinemagraphs for ZIPCAR’s Summer Campaign and this project really pushed the boundaries of stills and motion for me.
This was truly an assignment that bridged the gap between motion and stills. I was recommended to the client by an internal art director who knew I did both stills and motion. The client wanted to do cinemagraphs. They called me and asked if I would be interested in their concept of getting out and experiencing the real world. A campaign geared toward getting people to go visit their screensavers and cultivate real offline connections with the help of Zipcar.
I hadn’t personally done cinemagraphs prior to that call but that afternoon I pulled out my 5dmk3 and shot a few tests, edited them in photoshop and sent them over to the client. With that confidence, I bid and got the assignment!
On set it was truly a meshing of mediums, I had my stills assistants, a DP and the editor there, and I directed and we shot and created the motion elements and still elements of each concept. It was a beautiful creative problem to solve and be thinking of on set and truly a meshing of all our expertise.
The client was impressed with how the project evolved and how the end product looked so true to what they were envisioning. We will be shooting again in the fall!
This was a fun super creative problem solving at its best, with how to light, capture and edit for the best results that matched my polish and aesthetic.
We shot on the Red Epic Dragon at 5K resolution (and I think at 100fps). We used Canon L series Photo lenses purposely because the plan was to shoot moving stills and we wanted to treat this like a stills shoot. To maintain as much sharpness as possible, we shot between 4.0 & 5.6 fstop.